Skillman, N.J. – March 16, 2017 – Francophiles and world travelers alike can now rejoice! The #1 body wash brand in France, Le Petit Marseillais™, announced its expansion into the United States with an initial array of gentle body washes in five sun-kissed scents. While new to many consumers in the U.S., Le Petit Marseillais™ has been a household staple of French families for decades.

Le Petit Marseillais™ was born in Provence, and its identity remains rooted in the sunny ingredients and joie de vivre of the South of France. Inspired by the centuries-old tradition of olive oil based soap making in the region, Le Petit Marseillais™ started out as just a few products sold in local pharmacies before growing into the beloved brand it is today. Then and now, the products feature fragrance notes that evoke the natural bounty of the region: lavender, nectarine and orange blossom among other scents crafted to bring out the same vibrant associations as the French countryside. 

“The spirit of Le Petit Marseillais™ goes beyond ingredients,” says Dawn Kidd, Senior Marketing Director at Johnson & Johnson, Consumer Inc. “These products capture an entire way of life in the South of France – the sun-kissed countryside, vibrant colors and simple pleasures of Provence, now its appeal is universal. We are thrilled to bring the product line to the U.S.”

Starting in January, Americans had the opportunity to indulge in the same uplifting shower experience as the French do with the brand’s first five body wash offerings in the U.S.: Orange Blossom, Lavender Honey, Vanilla Milk, White Peach & Nectarine and Cotton Milk & Poppy, available nationwide and priced at $4.99 for 400ml.

Today, in celebration of its stateside debut, Le Petit Marseillais™ introduced an expanded collection of 17 products in the specialty bath & body aisle at Walmart. The comprehensive portfolio of cult beauty favorites includes an assortment of eight body and hand moisturizers, two liquid hand soaps, six body washes and a bar soap with prices ranging from $3.99-$7.97.

For more information and details on where to buy Le Petit Marseillais™, visit www.lepetitmarseillais.us.

About Le Petit Marseillais™:

Le Petit Marseillais™ was born in Provence in 1985, and its identity remains rooted in the sun-kissed ingredients, true-to-nature scents and authentic, timeless values of the South of France. Drawing inspiration from the centuries-old tradition of olive oil-based soap making in the South of France, Le Petit Marseillais™ began as just a few products sold in local pharmacies before growing into the household name in body care it maintains today. While best known for gentle, evocatively-scented body washes, the brand’s range of more than 200 products across the body cleansing, moisturizing, deodorant, facial care and haircare categories have become household staples in 21 countries worldwide. Le Petit Marseillais™ debuted in North America in 2017.

To connect with Le Petit Marseillais™ U.S. follow: http://facebook.com/lepetitmarseillaisus or @lepetitmarseillaisUS.

©Johnson & Johnson Consumer Inc. 2017

For more information please contact:

Brittany Carinci
Rpr Marketing Communications
646-795-3120
brittany.carinci@rprmc.com

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